Shawn P. Strohman

Owner and President of Focus Marketing, brings over 25 years of industry experience. Growing up and working at a family-owned John Deere dealership, he learned early on the power of strong brands and lasting customer relationships.

Shawn is passionate about his work, the people he serves, and the creativity behind every project. His philosophy is simple:

Creativity – Value – Service – You!

Branded merchandise powers lasting connections

Our vision is that branded merchandise is the premier marketing channel that powers lasting connections. A core medium that transforms products into tangible, emotional connections that deliver high likeability, recollection, trust and joy.

With over 120 years serving as the industry’s largest not-for-profit trade association, we are built on a shared purpose and powerful commitment to strengthen the industry and deliver value to our 15,000+ member companies.

We exist to elevate the branded merchandise industry – strengthening our community, advocating for all of our members and equipping them with the tools to grow and succeed – while positioning branded merchandise as a powerful and essential marketing medium.

At its core, PPAI is more than an association. We are the voice for the industry; a trusted partner and advocate, a catalyst for progress and a platform for connection.